"My sense is that the next 10 years are going to be a very very disruptive time for a lot of established institutions and that we as an organisation are in a very interesting position to be able to scale to make quite a large impact in the food space. We want to get the model right so it can scale rapidly." 
Source: Article in Stuff NZ
Pete is Founder and CEO of Ooooby.com (Out of Our Back Yards)

Pete Russell is a local food advocate, social entrepreneur and founder of Ooooby. After seeing first hand the destructive nature of globalized food and the accelerating demand for local alternatives during his time at a multi-million dollar food business, Pete became committed to working in the local food space.
Source: Video and Text extracted from TEDx Talks Youtube page.